Charge - for Chivas

It is a bold campaign to talk to people who like challenges. Chivas have a bottle for every step of an entrepreneur’s journey but with this project we want to kick off their career with an introduction to Chivas’ scotch. Besides, we want them to see that the world’s expectations for them are high and you can only appreciate the grandeur of a bottle when you have made it to your objectives. 

The bottle is the goal that entrepreneurs seek to  grasp. But modesty is needed to access success. Therefore tin cans are needed before scotch bottles. It is a way to build loyalty between the audience and the brand’s identity by telling them that with Chivas, we take care of you and make sure that you make it to the top. 

This bottle is the representation of building the future. A delicate soul protected by raw materials. The powerful Chivas logo attached to these steel plates lead the voice of their careers. We kept the original bottle design and purified the elements to keep what is necessary. An historical bottle design and logo, which is all we need to tell the story.

This “cage”, which can be seen as a trophy, is the goal that entrepreneurs seek to  grasp. But modesty is needed to access success. Therefore tin cans are needed before scotch bottles. 

Again, a simple packaging delivers a strong message. To be able to breathe during a tough journey, these cans come in handy after a long day of work. 

The young entrepreneurs don’t carry around glasses and bottles, but these cans are light and elegant. Perfect for a small gathering of friends or colleagues with a drop of luxury.